Privacy Policy

1. Introduction

Vallen ("we", "us", "our") operates the vallen.app platform (the "Service"). This Privacy Policy applies to all users of the Service, including store owners, customers, and visitors.

By using Vallen, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Information You Provide

Account Information:

• Full name
• Email address
• Phone number (optional)
• Business name and description
• Store logo and branding
• Payment information (processed by third-party providers)

Store Content:

• Product names, descriptions, and prices
• Product images and media files
• Category information
• Customer order data (names, addresses, phone numbers)
• Custom store settings and preferences

2.2 Automatically Collected Information

Usage Data:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited and time spent on pages
• Referral sources and click patterns

3. How We Use Your Information

3.1 Service Delivery

• Create and manage your account
• Process transactions and billing
• Provide customer support
• Send transactional emails (receipts, confirmations, notifications)
• Enable features and functionality

3.2 Service Improvement

• Analyze usage patterns and trends
• Develop new features and improvements
• Optimize performance and user experience
• Conduct research and analytics

4. Data Sharing and Disclosure

4.1 Third-Party Service Providers

We share data with trusted service providers who assist us in operating the Service:

• Infrastructure: Supabase, Vercel, Cloudflare
• Payments: N1co/Paddle, Stripe
• Analytics: Google Analytics
• Communications: Email and SMS service providers

4.2 No Sale of Personal Data

We do not sell your personal information to third parties.

5. Data Retention

• Active accounts: Data retained as long as your account is active
• Canceled accounts: Data retained for 30 days for potential reactivation
• Financial records: Retained for 7 years for tax and accounting purposes

6. Data Security

We implement industry-standard security measures:

• Encryption in transit (TLS/SSL) and at rest
• Role-based access controls and authentication
• Real-time security monitoring and alerts
• Regular automated backups
• Periodic security assessments

7. Your Rights and Choices

• Right to Access: Request a copy of your personal data
• Data Portability: Export your data in a structured format
• Right to Rectification: Update or correct inaccurate information
• Right to Erasure: Request deletion of your personal data
• Right to Object: Opt out of marketing communications or data processing

To exercise any of these rights, contact us at privacy@vallen.app.

8. Children's Privacy

Vallen is not intended for users under 18 years of age. We do not knowingly collect personal information from children.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email or in-app notification.

10. Contact Us

For questions about this Privacy Policy:
Email: support@vallen.app
Website: https://vallen.app