What a custom domain is
A domain is your business's address on the internet, like yourbusiness.com. Instead of sharing a link with a platform's name, you share your own. It's your brand, not someone else's, that appears when someone visits or recommends your store.
Why it improves your business
A custom domain isn't just aesthetics: it changes how you're perceived and how you're found.
- More trust: it looks professional and established
- Easier to remember and say out loud
- Reinforces your brand every time it's shared
- It's yours: if you switch tools, your address stays
How to connect your domain to your catalog
First you register your domain with a provider (usually a few dollars a year). Then you connect it to your store by changing a few settings your platform tells you about. In Vallen, a custom domain is included in the Growth plan and the connection is guided, with no technical knowledge needed.
Once connected, your customers reach your catalog from your own address and all your content keeps working the same, now with your brand up front.
A custom domain is a small step with a big impact on how your business is perceived. For the cost of a coffee a month, your store stops looking improvised and starts looking like the brand you're building. When your business grows, you'll be glad you started with your own address.