1. Know all your costs
You can't set a price without knowing what each product costs you. And it's not just the cost of materials or purchase: include everything that goes into producing and selling.
- Cost of the product or raw material
- Your time and labor
- Packaging, shipping, and commissions if any
- Fixed expenses shared out (internet, transport, etc.)
2. Set your profit margin
On top of your total cost, add the margin you want to earn. Profit isn't a luxury: it's what sustains and grows your business. A price that only covers costs isn't a business, it's an expensive hobby. Decide what profit percentage you need and add it.
3. Look at the market, but don't anchor to the cheapest
Research what similar products sell for to position yourself, but don't copy the cheapest. Competing on price alone is an exhausting race. If you offer better service, quality, or presentation, you can charge more and communicate it.
4. Present the price with confidence
A clear, visible price conveys confidence; hiding it creates distrust. Show your prices in your catalog, without the customer having to ask. With Vallen, each product shows its price and variants, and the customer builds their order with the total calculated, without awkward haggling.
Pricing your products is caring for your business: cover all your costs, add a fair profit, and communicate your value with confidence. Don't be afraid to charge what you're worth; the right customer pays for quality and good service. Clear, profitable prices are the foundation of a business that lasts.