Advantages of marketplaces
They have immediate traffic, established payment processes and buyer trust. They are useful to quickly validate a product.
Disadvantages of marketplaces
You pay fees, rules change without notice and your product appears next to competitors'. Also, customer data usually belongs to the platform.
Advantages of having your own store
You control your brand, prices and experience. You can contact customers again and pay no commission per sale.
- Your own brand without distractions
- No commission per sale
- Direct relationship with customers
- Freedom for promotions
Disadvantages of your own store
You must attract visits yourself through social media, ads and referrals. Traffic is lower at the start.
The best strategy: combine
Use marketplaces to capture new buyers and send those who already know you to your own catalog. Include your link and a card in every order so they repurchase directly from you.
You do not have to choose just one: marketplaces attract, and your store builds loyalty and leaves you more profit.
Start by creating your own catalog and use it as the destination for repeat customers.