1. Keep your catalog up to date
Few things are more annoying than choosing a product, messaging to order it, and finding out it's gone. Mark it as sold out or hide it as soon as it runs out. In Vallen you can do it from your phone in seconds.
2. Reply with more than 'we don't have it'
A good reply keeps the conversation alive. Always include at least one of these.
- Estimated restock date
- A similar product you do have
- Another color, size, or format available
- The option to reserve it for when it arrives
3. Keep a waitlist
Write down the name, product, and variant for each interested person. You can use a WhatsApp Business label, a note on your phone, or a spreadsheet. What matters is not relying on memory.
4. Notify those who were waiting first
When stock arrives, message your list before announcing it on social media: 'Hi, the product you wanted is here. Shall I set one aside for you?'. Those people already decided to buy, so replies tend to be quick.
5. Offer pre-orders if demand is high
If several people are waiting for the same item, you can accept orders with a deposit before the product arrives. Be clear about the date and don't promise one that isn't in your control.
6. Learn from the stockout
Review what ran out, how fast, and how many people were left without buying. Use that to adjust your next supplier order and set a minimum stock level that tells you when to reorder.
A well-handled stockout shows that your product is wanted and your service is reliable. Update your catalog, offer alternatives, and follow through on your waitlist: many of those customers will return.