Sizes and ages must be very clear
It's the number one question. State the size, the approximate age and, if possible, real measurements in centimeters. Baby sizes vary a lot between brands, so take nothing for granted.
Add a simple size guide to your catalog or profile.
Talk about materials and safety
Parents check what they buy is made of. Mention materials and whether it's washable, hypoallergenic or suitable for a certain age.
For toys, state the recommended age and warn if there are small parts. That honesty builds trust.
Take photos that show the real product
Use natural light, clean backgrounds and show the product from several angles. If you can, include a photo of it in use or next to an object that shows its size.
Avoid heavy filters: the color should look the same as in real life.
Organize the catalog by age and occasion
Make browsing easy with clear categories.
Also group gift bundles, which usually work very well.
- Newborns
- Babies 0 to 12 months
- Kids 1 to 5 years
- Toys and games
- Baby shower and birthday gifts
Leverage dates and word of mouth
Birthdays, Children's Day, back to school and Christmas are strong moments. Prepare offers ahead of time.
Moms recommend a lot among themselves: ask for reviews and share your catalog in parenting groups where it's allowed.
Selling kids' products is about earning the trust of careful parents. Clear information, honest photos and good service get you recommended.
Today, check your three best sellers and make sure sizes, materials and age are clearly stated.