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Online salesNovember 7, 20265 min read

How to sell more with cross-selling and complementary products

Winning a new customer costs more than selling something extra to one who has already decided to buy.

The key is suggesting what truly helps them, not pushing. A good recommendation is appreciated.

Think about what goes together

Identify which products are used together and offer them as pairs:

  • Case with the phone
  • Cream with the cleanser
  • Frame with the decor
  • Refill with the container

Suggest at the right moment

The best time is when the customer has already chosen. A short message like “many customers take it with this” works better than a long list.

Build bundles with visible savings

If the bundle costs a bit less than buying separately, customers see it as a good deal and you sell more units.

Keep complements in sight

In your Vallen catalog, group by categories and highlight products that pair so customers discover them on their own.

Cross-selling isn't pressure, it's helping complete the purchase. Start with two or three pairings and track how your average ticket grows.

Highlight bundles and complements in your catalog

Organize your products and sell more per order. Free to start.