1. Choose your main channels
Instagram, Facebook, and WhatsApp are the most used for selling. Don't open them all at once: start with one or two and keep them active.
2. Create a catalog with prices in pesos
A digital catalog with photos, COP prices, and clear descriptions saves you from repeating the same information in every chat. Share it with a single link.
3. Offer familiar payment methods
Customers usually pay by bank transfer, digital wallets, or cash on delivery. Offer the options you can actually handle and confirm each payment before shipping.
4. Solve shipping
Compare carriers and local couriers. Set rates by city and estimated times, and share them before the customer confirms.
5. Respond quickly and build trust
Answer clearly, share real photos, and show reviews from past customers. Trust matters most when buying from a small business.
6. Organize your obligations
As your sales grow, learn about registering your activity and the tax obligations that apply to you. Consult an accountant in your area.
Selling online in Colombia is possible from day one if you organize your catalog, payments, and shipping. Start simple and improve with what you learn from customers.