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Online salesNovember 6, 20265 min read

How to sell at fairs and events and bring those customers to your online store

Fairs and events put you in front of hundreds of people interested in products like yours. The problem is many buy once and never hear from you again.

The solution: use the fair not only to sell that day, but to start relationships that continue online.

Prepare your stall to sell and to capture

Besides your products, bring items that turn visitors into contacts:

  • A sign with your catalog QR code
  • Cards with your link and WhatsApp
  • Signs with visible prices
  • Change and several payment methods

Make the QR your best ally

With Vallen you can generate your catalog's QR code and display it. Visitors scan it, see everything you offer, even what you didn't bring to the fair, and can order later. That way you sell products that didn't fit on your table.

Ask for contact naturally

After each sale, offer to share news and discounts: "Shall I message you when I have new products?" Note the contact or ask them to message you on WhatsApp. That permission is the most valuable asset you take from the fair.

Continue the conversation after the event

In the following days, send a thank-you message with your catalog link and, if you can, a small incentive for their next purchase. Share event photos on your networks: it reinforces trust and attracts those who couldn't attend.

A well-used fair doesn't end when you pack up the stall. With a QR code, captured contacts, and friendly follow-up, you turn one-day buyers into customers who come back to order from your catalog.

Generate your catalog QR for your next fair

A link and a QR so people buy inside and outside the event. Free, no credit card.