1. Prepare everything before going live
Improvisation shows. Have this ready before pressing the button.
- A product list in the order you'll show them
- Prices and stock at hand
- Good light and your phone fixed on a stand
- A stable internet connection
- Someone to help read comments, if possible
2. Announce it in advance
Give notice one or two days before in your stories, WhatsApp status, and broadcast lists. State the date, time, and what you'll show. A preview of the deals gives people a reason to tune in.
3. Show the product as you would in person
Show the size, texture, colors, and how it's used. Repeat the name and price several times: people join and leave constantly and haven't heard what came before.
4. Define how orders are taken
This is where many live streams get messy. Pick one method and repeat it: for example, number each product and ask viewers to comment the number, or send everyone to your catalog link. With Vallen, customers open the link, pick what they saw on the stream, and send the complete order on WhatsApp, without getting lost among hundreds of comments.
5. Give a reason to buy during the stream
A deal valid only during the broadcast, a gift for the first orders, or free shipping that day. Make it real: if the promotion is still available a week later, nobody will hurry next time.
6. Follow up when you finish
Answer pending messages, confirm orders and payments the same day, and save the stream for those who missed it. Note which products got the most questions: they're your guide for the next one.
Selling live takes practice. Your first stream won't be perfect, and that's fine: prepare your products, set a clear method for taking orders, and go live regularly. Confidence and sales grow with each broadcast.