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Online salesNovember 8, 20267 min read

How to sell to businesses with a digital catalog (B2B sales)

Besides selling to individuals, your business can supply offices, restaurants, schools, stores and other companies. These customers buy in larger quantities and more often, though they require more order and formality.

Let us look at how to adapt your catalog and way of working to serve business customers well.

Understand how a company buys

A company rarely decides on impulse. It compares, asks for quotes, consults other people and values punctuality and consistency more than a one-off deal.

That is why trust and clarity weigh as much as price.

Adapt your catalog

Show presentations per box, pack or dozen, minimum quantities and volume prices. If some prices are only for businesses, state it clearly.

Include sheets with dimensions, materials and product codes to ease their internal purchasing.

  • Minimum purchase quantity
  • Volume price tiers
  • Presentations and packaging
  • Production and delivery times
  • Product codes or references

Quote fast and in writing

Answer quote requests within one or two days at most, with a clear document: products, quantities, prices, validity, delivery time and payment terms.

A tidy quote conveys seriousness and avoids confusion when invoicing.

Payment terms and invoicing

Define whether you ask for a deposit, cash on delivery or short-term credit, and what receipt you provide. For new customers it is usually prudent to ask for a deposit.

Learn about the tax requirements in your country, because many companies need an invoice to record their purchases.

Deliver what you promise

In sales to businesses, a delay can halt their operation. Set realistic dates, report any change immediately and confirm delivery when done.

Build loyalty with follow-up

Contact your business customers before they run out, offer terms for recurring orders and ask if they need anything else. A satisfied corporate customer can give you steady sales for years.

Selling to businesses requires more formality, but offers larger orders and recurring customers. A clear catalog, fast quotes and punctual deliveries are your best introduction.

Start by identifying three nearby businesses that could use your products and send them your catalog.

Present your catalog to businesses

Share a professional link with your products and prices, and receive inquiries on WhatsApp with Vallen.