1. Create a business account
It's free and gives you basic stats. Use your brand name, a clear photo, and a description of what you sell and where.
2. Organize boards by theme
Create boards based on what your customer searches for, not on your inventory. For example: 'Gift ideas for mom' instead of 'My products'.
3. Design pins that look good
Use vertical photos, good light, and little text on top. A clean image with the product name often works better than a busy design.
- Vertical format (2:3 ratio)
- Short text that's readable on a phone
- A subtle logo in a corner
- Photos of the product in use
4. Write titles and descriptions with keywords
Think about how your customer would search: 'simple wedding centerpieces' instead of 'Product 12'. Include those phrases in the pin title and description.
5. Link every pin to your catalog
Each pin should lead to the product page or matching category in your Vallen catalog, not a generic page. That way people land right on what they liked.
6. Post consistently and measure
3 to 5 new pins per week is enough to start. Check your stats to see which pins get the most clicks and repeat that style.
Pinterest is a patient investment: it takes time to take off, but what you post keeps working for you. Start with one board, a few pins, and direct links to your catalog.