1. Build your list with permission
Ask for emails from people who already buy or follow you, and explain what they will receive. Never buy lists: contacts who don't know you will mark you as spam and hurt your reputation.
- A simple form on your profile or catalog
- A small incentive, like a welcome coupon
- Ask for the email when confirming an order
- A clear way to unsubscribe
2. Pick a simple tool
Several platforms offer free plans for small lists. Look for one that lets you create simple templates, segment contacts, and see how many people open your emails. Start with the basics.
3. Write subject lines that invite opening
The subject line decides whether you get read. Keep it short, specific, and honest. 'Your favorite product is back in a new size' beats 'Monthly news'. Avoid excessive capitals and exaggerated promises.
4. Mix value and offers
If you only sell, people tire. Alternate tips, news, and promotions. In every email include a button or link to your Vallen catalog so customers go from reading to choosing products in one click.
5. Measure and adjust
Check what percentage opens and how many click. Test different days and subject lines. Even with little data you can learn what your audience cares about.
Email marketing gives you an owned, cheap, measurable channel. Start with a small list, send useful messages regularly, and connect every email to your catalog. With consistency, it becomes a stable source of repeat sales.