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Online salesNovember 9, 20266 min read

How to use Facebook and Instagram ads on a small budget

Many entrepreneurs think advertising is expensive or complicated. In reality, you can start with a small budget if you define who you want to reach.

This guide shows you how to test ads without overspending.

Choose a single objective

Before creating the ad, decide what you want: for people to message you on WhatsApp, visit your catalog or learn about your brand. To sell, the most direct path is sending people to your catalog or a chat.

Define a specific audience

A small, well-defined audience is better than a huge one. Choose a location near your delivery area, an age range and interests related to your product.

Create a clear ad

Use an attractive photo or video, a short text explaining the offer and a button that drives action.

  • A sharp product image
  • Visible price or offer
  • Brief, direct message
  • A link to your catalog or WhatsApp

Start with a small budget

Test with $3 to $5 a day for 4 or 5 days. If it generates messages or visits at a reasonable cost, increase gradually.

Measure and adjust

Check how much you pay per message or visit and how many end up buying. Pause ads that do not work and repeat those that do.

Advertising on a small budget is possible if you test, measure and adjust patiently.

Pick your best-selling product and launch a test ad this week.

Send your ads to a catalog

With Vallen you get a professional link where customers see products and prices before messaging you.