Visits to your catalog
It's the first number: how many people come to see your products. If visits are low, the problem is promotion. If they're high and almost nobody orders, the problem is the catalog, prices or trust.
Compare week against week to see trends.
Orders and conversion rate
Conversion is the percentage of visitors who end up ordering. Calculate it by dividing orders by visits.
A low conversion usually improves with better photos, clearer descriptions, visible prices and a simple way to order.
Average order value
It's how much each customer spends per order on average. Raising it is one of the fastest ways to earn more without needing more customers.
You can do it with bundles, complementary products and free shipping above a certain amount.
Most viewed and best-selling products
Compare what people look at with what they buy. A product with many views but few sales may have a high price or a weak photo. A best seller deserves more space and promotion.
Use this to decide what to restock, highlight or drop.
Repeat purchases and customer source
Measure how many customers buy again and where they come from: Instagram, WhatsApp, referrals. That tells you which channel deserves more time.
A 15-minute weekly review is enough.
- Visits per week
- Orders per week
- Approximate conversion
- Average order value
- Repeat customers
- Main source channel
You don't need a complicated dashboard, just consistency. Checking a few numbers each week lets you correct course in time and focus on what delivers results.
Pick your top three metrics today and write them down every Monday for a month.