1. Define the goal
Decide what you want: to be known, to get catalog visits, or to receive messages. One goal per video.
2. Write a short script
Aim for 30 to 60 seconds. A simple structure works well.
- Who you are and your name
- What you sell and for whom
- What makes you different
- How to buy: invite them to visit your catalog
3. Mind the light and sound
Record near a window and avoid strong backlight. Audio matters more than image: find a quiet place.
4. Show your products
Mix in shots of your products, your workspace, or the packing process. Real builds more trust than perfect.
5. Add subtitles
Many people watch videos without sound. Add subtitles with a free editing app.
6. Post it and reuse it
Upload it to your social media, pin it as an Instagram highlight, and send it on WhatsApp to those who ask who you are.
A good intro video works for you all the time. Record it naturally, be clear, and always end by inviting people to see your catalog.