1. Define your customer
Describe who you sell to: approximate age, what they need, where they are, and how they buy. The more specific you are, the easier it is to communicate with that person.
2. Explain your value proposition
Why would they choose you? It could be quality, price, speed, service, or a unique design. Write it in one simple sentence anyone can understand.
3. Calculate costs and prices
List your fixed and variable costs and define the price that leaves you a profit. Without this calculation you don't know whether your business is truly profitable.
- Cost of each product
- Monthly fixed expenses
- Desired profit margin
- Break-even point: how much you need to sell to cover costs
4. Choose your sales channels
Decide where you'll sell: WhatsApp, Instagram, fairs, a physical store. A digital catalog with your products and prices lets you serve any channel with the same information.
5. Set goals and review
Define goals for the next three months, like sales, new customers, or launched products. Review your plan monthly and adjust it: a useful plan is a living plan.
A simple business plan saves you mistakes and gives you direction. Write it on one page, review it often, and use it to decide with data, not just intuition.