A simple structure that works
Most effective reels follow three steps: a hook in the first seconds that stops the scroll, the content that shows the product or solves something, and a final call to action.
Keep the video short, between 10 and 30 seconds, with on-screen text so it makes sense even without sound.
Reel ideas for small businesses
Never run out of ideas. These work in almost any niche:
- How you prepare or pack an order, step by step
- Before and after of a product or service
- Three different uses of the same product
- An answer to your customers' most frequent question
- New arrivals and launches with the price visible
Turn views into orders
A reel with no destination only gives views. Always end by saying what to do: message on WhatsApp or tap the link in your profile. Have your catalog ready there so interested viewers see prices and can order right away.
Post regularly and watch which reels generate the most messages, not just views. Repeat that format.
To sell with reels, a phone, good light and consistency are enough. Show your product honestly, end with a clear action and keep your catalog one tap away.