Know your margin before discounting
Before announcing an offer, calculate how much you really earn per product after costs, packaging and shipping. That number defines how far you can lower the price without losing money.
If your margin is 30 percent, a 20 percent discount nearly wipes out your profit. Sometimes offering an extra beats cutting the price.
Promotions that protect your margin
There are ways to offer something attractive without cutting the price so much:
- Bundles: group complementary products at a special price
- Volume discount: more units, better price per piece
- Free shipping above a certain amount, which raises your average order
- A gift with purchase instead of a direct markdown
- Limited-time offers to create urgency
Communicate the offer clearly
A good promotion should be understood in seconds: what it includes, how much it costs and when it ends. Post it in your catalog, your stories and your WhatsApp status with the same message.
When it ends, measure results: how many sales it brought, how much you earned and which products moved. Repeat what worked.
A good offer balances appeal and profitability. Calculate your margin, choose the right mechanic and communicate it clearly to sell more without losing profit.