Start with your current numbers
Review your sales for the last three months: how much you sold, how many orders you had and the average value of each. If you do not keep records, start today with a simple spreadsheet.
That history is the basis of a realistic goal.
Calculate your break-even point
Add up your monthly fixed costs (rent, internet, salaries, advertising) and divide them by the average profit margin of your products. The result is the minimum you must sell to avoid losing money.
Your goal must be higher than that number.
Turn the goal into actions
A monthly goal of $2,000 becomes manageable when divided: if your average order is $40, you need 50 orders a month, about 12 per week. Now you can plan what to do to achieve it.
- How many orders you need per week
- How many messages or visits you need to get them
- Which promotions or posts will drive those visits
- Which past customers you can reactivate
Adjust for season and capacity
Not every month sells the same. Raise your goal in high seasons and be more conservative in low ones. Also check that you can physically deliver: time, inventory and shipments.
Review every week
Compare what was sold with what was planned and adjust. If you are behind, reinforce a promotion or contact past customers; if you are ahead, make sure you have inventory.
Celebrate and learn
At the end of the month, review what worked and what did not. A goal met gives you confidence, and a goal missed gives you information to improve the next one.
A good goal starts from your data, exceeds your break-even point and translates into weekly actions. With that habit, your business stops depending on luck.
Today, calculate your average sales for the last three months and write down next month's goal.