State clearly what you sell
Avoid vague phrases like 'life lover'. Write something concrete, such as 'Handmade soy candles | Made in San Salvador'.
Include your value proposition
Mention what sets you apart: 24-hour delivery, handmade products, nationwide shipping. A single sentence is enough.
Add a call to action
Tell people what to do: view the catalog, message you or place their order.
- Business name and category
- What you offer in one line
- Coverage or shipping area
- Call to action pointing to the link
Optimize the link
It is the only place Instagram allows a clickable link. Use your catalog link so people see products and prices right away, instead of a generic link.
Take care of your name and photo
The username and name field help searches; include a keyword like 'candles' or 'clothing'. Use your logo or a sharp photo as your profile picture.
An effective bio is clear, specific and leads to action with a useful link.
Review your profile today and rewrite it with these four elements.