Why referrals work
Someone who arrives recommended already brings trust, buys with fewer doubts and tends to stay longer as a customer. Also, the cost of winning them is low compared with advertising.
Design a reward worth having
The reward should motivate both sides: the person who recommends and the person who arrives. It can be a discount, a free gift or free shipping. Calculate that, even with the reward, the sale still leaves a profit.
- Discount on next purchase for the referrer
- Welcome discount for the new customer
- Gift product when reaching a number of referrals
- Free shipping on the next order
Simple rules
Explain in a short message how to take part: what the customer must do, when the reward is given and whether there are limits. For example, the reward is given when the referred person completes their first purchase.
How to identify referrals
Ask the new customer to mention who recommended them when ordering, or give each customer a personal code. Keep a simple record so you do not forget any reward.
When and how to ask for a recommendation
The best moment is right after a good experience: successful delivery, thank-you message or positive review. Send a personal message with your catalog so they can forward it easily.
Example: "I am glad you liked it. If you know someone who could use it, share this link: you both get 10% off".
Measure and thank
Count how many new customers arrive through referrals and how much they buy. Always say thanks, even to someone who recommends and does not land a sale; a good attitude keeps the program alive.
A referral program is a cheap and powerful growth system: it rewards your best customers and brings you new ones with trust included.
Define your reward today and share the proposal with your ten most loyal customers.