List your competitors
Identify five to ten businesses selling something similar to similar customers. Include both large and small, nearby ones.
Compare what matters
Create a simple table and review the same points for each.
- Price range
- Product variety
- Photo quality and presentation
- Delivery times and costs
- Payment methods
Read what their customers say
Comments and reviews show what they value and what annoys them. If many complain about slowness, your speed can be your advantage.
Find the gap
Look for what nobody does well: perhaps better service, a clearer catalog, more specific products or faster deliveries. That is your opportunity.
Repeat every quarter
The market changes. Review again every three months to adjust prices, offers and communication without falling behind.
Analyzing your competition gives you information to decide better, not to copy. What makes you different is what will make people choose you.
Today, pick three competitors and compare their prices and delivery times with yours.