Know your margin before discounting
Before any promotion, calculate how much you earn per product. If your margin is 30 percent, a 20 percent discount leaves almost nothing. Define the maximum discount you can give per product.
Combine complementary products
The best bundles pair items the customer would use together: a star product with a complementary one, or a fast mover with one that's harder to sell. That raises the value of each order and moves slow inventory.
Types of promotions that work
Choose according to your goal: attract new customers, raise the average order, or clear stock.
- Bundle of two or three products at a special price
- Discount on the second item
- Free shipping above a certain amount
- First-purchase coupon
- Volume or wholesale discount
- Gift with purchases above a certain amount
Calculate the bundle price
Add up the cost of all products and packaging, and decide how much total profit you want. From there set the price and compare it to the sum of individual prices: the customer must perceive savings and you must still earn.
Set a deadline and clear limits
A promotion with no end loses urgency and trains customers to wait for discounts. Define duration, available quantity, and conditions from the start.
Communicate it well and measure results
Show the old and new price, and highlight it in your catalog and social media. Then review how many orders it generated, the average order value, and whether it really left profit. Repeat what worked.
A good promotion benefits both sides: the customer feels they win and you sell more without sacrificing profitability.
Start with a single bundle, calculate its margin well, and measure the result before launching the next one.