Organize by pet type and by need
Think about how your customer searches. They usually pick their pet first, then what they need. A clear structure helps them find it fast.
- Dogs: food, treats, toys, beds, and walking gear
- Cats: food, litter boxes, scratchers, and toys
- Birds, fish, and small rodents
- Hygiene and care: shampoo, brushes, and antiparasitics
- Accessories: collars, leashes, clothes, and carriers
Show sizes and presentations
For food it's key to state the weight of each presentation, life stage (puppy, adult, senior), and breed size. Use variants for presentations or sizes instead of creating one product for each.
Photos that build trust
Photograph the product with its packaging visible so customers recognize the brand. For accessories, show the piece on a pet or with a size reference.
Take advantage of recurring purchases
Food is bought again and again. Make repurchase easy by sharing your link after each sale and reminding the customer when their bag is about to run out. A timely message beats any ad.
Offer bundles and promotions
Build welcome kits for a new pet, or food-plus-treats bundles. First-purchase coupons also help attract new customers from your area.
Define deliveries and schedules
Clarify whether you deliver, to which areas, and at what cost. Food is heavy, so many customers highly value having it brought to them.
A pet store is built on trust and repeat purchases. A clear catalog makes both easier.
Start with your fastest-moving products, share the link with current customers, and expand the range over time.