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Digital catalogNovember 13, 20265 min read

How to create a size guide for your store and reduce exchanges

One of the main reasons for clothing and shoe exchanges is the wrong size. A clear guide saves time, money, and headaches.

With a few measurements and good examples your customers will choose with more confidence.

1. Measure your garments, don't just use the label

Sizes vary between brands. Measure flat the length, chest or waist width, and hips of each garment, and note it in centimeters.

2. Make a simple chart

Present sizes and measurements in a table that's easy to read on a phone.

  • Size (S, M, L or numeric)
  • Chest or bust
  • Waist
  • Hip
  • Total length

3. Explain how to measure

Include short instructions: 'Measure with a flexible tape over light clothing, without pulling tight'. An image or illustration helps a lot.

4. Give real references

State the model's or customer's height and size in photos: 'She is 1.65 m and wears size M'.

5. Clarify the fit

Say whether the garment is fitted, loose, or runs small or large. That one sentence avoids many questions.

6. Include the guide in your catalog

Add it to each product description or as a visible link, and send it on WhatsApp when someone asks about sizes.

A good size guide increases trust and reduces exchanges. Measure, present clear information, and keep it visible in your catalog.

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