Organize by type and style
Create categories that make browsing easy and avoid mixing everything together.
- Frames for men, women, and kids
- Sunglasses
- Contact lenses and solutions
- Cases, cloths, and cords
- Services: eye exams, adjustments, and repairs
Photos that show the product
Shoot each frame from the front and side, on a neutral background with good light. If possible, add a photo worn by a person: it helps customers picture themselves with that model. Include material, color, and basic measurements.
Use variants for colors and sizes
The same model often comes in several colors. In Vallen you can group those options in a single product instead of repeating listings, and customers choose the one they prefer.
Combine catalog and service
The product is only part of it: customers also need prescriptions, adjustments, and warranty. Explain in your catalog how the process works and make clear that a frame can be reserved via WhatsApp so they can come try it or complete their prescription.
Share the link on all your channels
Put the link in your bio, statuses, and WhatsApp Business signature. A QR code at the counter lets people passing by keep browsing models from their phone.
A digital catalog gives your optical shop a permanent, organized, easy-to-share showcase. Present your models well, clarify your services, and let customers come to you with the product already chosen.