What the WhatsApp Business catalog offers
It lets you upload products with photo, price, and description, and share them inside WhatsApp. It's quick to set up and works well for businesses with few products that sell only via chat.
Where it falls short
As you grow, limitations appear:
- It works mainly inside WhatsApp: hard to share on Instagram or TikTok
- Limited visual customization, no brand identity
- Basic organization for large catalogs
- No store link with your own name or full order cart
What your own digital catalog adds
With Vallen you get a single branded link that works on any social network, categories, search, a cart, and an order that arrives straight on your WhatsApp. Plus, customers don't need to install anything to view it.
Which to choose?
If you're just starting with few products, the native catalog may be enough. If you sell on several networks, have dozens of products, or want to look professional, your own catalog is the best investment. And you can use both: share your Vallen link from your WhatsApp Business profile.
It's not a competition: these tools complement each other. The WhatsApp catalog is a good first step; your own digital catalog is the next when you want to sell more and in more places.