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WhatsAppOctober 20, 20265 min read

What to reply to customers who only ask “how much is it?”

It's one of the most common situations when selling on WhatsApp: someone writes “how much is it?”, you answer with the price, and the conversation dies right there. It's frustrating, but it has an explanation and a solution.

Whoever asks the price is usually comparing, exploring, or not sure what they need yet. Your reply can turn them into a customer if you know what to say.

Why many vanish after the price

A price without context is just a number. If customers don't understand what they get, they compare you only against the cheapest option. Also, they often message several businesses at once and reply to whoever gave them more information or more trust.

Don't reply with just the number

Give the price, but add value: what's included, what makes it different, and why it's worth that amount. Then close with a question that invites the conversation to continue.

Example: “Hi, thanks for writing. The price is 350 and it comes with gift packaging. Is it for you or a gift?”

Ask questions to understand the need

A simple question changes the dynamic: you go from giving information to advising. Ask what they need it for, by when, and what size or color they want.

  • What occasion is it for?
  • When do you need it?
  • Do you prefer a certain size, color, or format?
  • Do you have a budget in mind?

Send your catalog instead of loose prices

Answering each price one by one is exhausting. Share your digital catalog link: customers see photos, prices, and options on their own, and you focus on real questions.

You can say: “Here's our catalog with all prices and options, tell me which you like and I'll help you choose.”

Handle the “it's expensive” objection

Don't get defensive or drop the price right away. Explain what's included, what guarantee you offer, and why it costs that. If it makes sense, offer a cheaper alternative instead of discounting the same product.

Follow up without pressure

If they don't answer, write again a day or two later with something useful: a real photo, a current promotion, or an answer to a common question. One friendly follow-up recovers more sales than you'd imagine.

Whoever asks the price has already shown interest. What you do in the next messages decides whether they buy from you or someone else.

Prepare two or three template replies, share your catalog, and always close with a question. Your inquiries will start turning into orders.

Reply with your catalog and close more sales

Share a link with your products, photos, and prices and let customers explore. Start free.