Welcome and first-contact messages
The welcome message is the first thing a new customer sees. It should greet them, say what you sell, and give them an immediate way to see your products without waiting for you. Set it up as an automatic message in WhatsApp Business.
- Welcome: 'Hi! Thanks for writing to [Your business]. You can see all our products with prices here: [link]. If you have any questions, I'll reply shortly.'
- After hours: 'Hi, we're closed right now, but you can browse the catalog and build your order here: [link]. We'll confirm it first thing tomorrow.'
- Returning customer: 'Great to see you again! We have new arrivals since your last purchase, here they are: [link].'
Replies to the 'price?' question
The most repeated question in any WhatsApp business deserves a fast, complete answer. Instead of giving just a number, use it to show the rest of the catalog: many big sales start with a question about a single product.
- Direct price: 'That model is [price]. We have it in [colors/sizes]. You can see all options and order it directly here: [product link].'
- Several products: 'Here's the catalog with all prices so you can choose calmly: [link]. When you build your order it reaches me with the total calculated.'
- Price with shipping: 'The product is [price] and shipping to your area is [cost]. If you order from here you'll see the total with shipping: [link].'
Follow-up messages without pressure
Many customers ask, get distracted, and forget to buy. A friendly follow-up the next day recovers a meaningful share of those sales. The rule: only once, and with value. Remind them of the product, answer a doubt, or mention limited stock.
- Reminder: 'Hi, yesterday you asked about [product]. Just letting you know it's still available. Want me to hold it for you?'
- Stock: 'Writing because there are only a few units of [product] left in your size. If you want it, you can order here: [link].'
- Open question: 'Did you have any questions about [product]? Happy to send more photos or details.'
Order confirmation and payment
When an order arrives, confirm quickly and with every detail. A clear message prevents address mistakes, confusion about the total, and payment delays. If the order comes from your catalog, you'll already have products, quantities, and total, so you only need to confirm payment and delivery.
- Confirmation: 'We got your order! Summary: [products], total [amount] including shipping. Can you confirm the delivery address?'
- Payment details: 'You can pay by bank transfer to [bank, account, holder]. Once done, send me a photo of the receipt and we'll get it ready.'
- Payment received: 'Payment confirmed, thank you! Your order ships [day] and I'll let you know when it's on its way.'
After-sales: get them to buy again
The sale doesn't end at delivery. A message after the customer receives their order builds trust, generates referrals, and opens the door to the next purchase. It's also the best moment to ask for a review.
- Delivery check: 'Hi, did everything arrive okay? If anything's off, let me know and we'll fix it.'
- Review: 'Your opinion would help us a lot. If you liked your purchase, you can leave a review here: [link].'
- Repeat purchase: 'Since you're already a customer, you hear it first: new [category] items just arrived. See them here: [link].'
How to use these templates without sounding robotic
Save each template as a quick reply in WhatsApp Business with an easy shortcut, like /price or /payment. Before sending, personalize the customer's name and the product: two seconds of tweaking makes the message feel human.
The element that saves you the most time across all these templates is the link to your catalog. When customers can see prices, choose variants, and send the assembled order, your messages shrink to confirming and thanking, which is exactly where you want to put your energy.
Having messages ready for every stage of the sale makes you faster, more consistent, and more professional. Customers get clear answers instantly and you stop writing the same thing over and over.
Copy these templates, adapt them to your tone, and pair them with a digital catalog. You'll see conversations turn into orders with far less effort.