1. Start three weeks ahead
Decide what you'll offer, buy your materials, and take photos early. Suppliers get overwhelmed around those dates too.
2. Build ready-made gift options
Valentine's shoppers don't want to think too much. Give them ready options at different price points.
- An affordable small gift
- A mid-priced bundle
- A premium option with special packaging
3. Think friendship and self-love too
Not everyone buys for a partner. Offer gifts for friends, family, coworkers, and for treating oneself.
4. Create a temporary category in your catalog
Gather everything in a 'Valentine's Day' section at the top of your catalog. You share one link and customers see only what applies.
5. Set an order deadline
Announce the last day you take orders and how many slots you have. Besides keeping you organized, a deadline motivates people to decide early.
6. Ask for a deposit and organize deliveries
A deposit prevents last-minute cancellations. Group deliveries on the 13th and 14th by zone and time, and confirm the address and who will receive it.
7. Add a personal touch
A card with a dedication or the person's name makes the difference and costs almost nothing. Ask for the message when taking the order.
8. Make use of the aftermath
Save the contacts of those who bought and message them before Mother's Day. A happy seasonal customer can buy from you all year.
Valentine's Day rewards those who prepare. With clear bundles, a deadline, and orderly deliveries, it can be one of your best days of the first quarter.