Why they work for selling
They're quick to create, disappear in 24 hours, and create a sense of urgency. Also, people who see your status already have your contact, which means they're customers or potential customers.
What to post besides products
If you only show products, you tire people out. Mix content to keep interest:
- New arrivals and fresh products
- Behind the scenes: how you prepare or pack orders
- Reviews and screenshots from happy customers
- Answers to frequent questions
- Limited-time promotions
- Countdowns to launches
Show clearly how to buy
Every story should end in an action. On Instagram use the link sticker to your catalog; on WhatsApp, write in the text to order by message or share your link. Don't assume customers know how to buy.
Frequency and timing
Posting three to six times a week is usually enough. Test times when your customers are most active, like early morning or after work, and track when you get the most messages.
Take care of your image
You don't need professional production, but you do need good light, sharp photos, and a style consistent with your brand. Use the same colors or fonts so people recognize you.
Reply fast
A story generates messages within minutes. Replying quickly, with your catalog at hand, makes the difference between a sale and a lost opportunity.
Stories and status updates require no investment, just consistency and variety. Each post is a chance to remind someone you exist.
Plan a week of content, always include your catalog link, and measure which type of post brings the most orders.