Ask for permission first
Only people who have you saved as a contact will receive your message, and ideally they've also agreed to get your updates. Ask naturally: "Would you like me to let you know when new products or offers arrive?"
Segment your lists
Not all your contacts want the same thing. Create small lists by interest or behavior:
- Frequent customers
- Interested people who haven't bought yet
- Customers of a specific category
- Wholesalers
Decide what to send and how often
Less is more. One or two messages a week is enough for most businesses. Alternate promotions with useful content: tips, news, real photos. End every message with a clear action, like your Vallen catalog link to view and order.
Measure and adjust
Watch how many people reply or order after each broadcast. If many mute you or nobody responds, change the content or frequency. And always respect anyone who asks to stop receiving messages.
Broadcast lists are an excellent way to stay top of mind with your customers, as long as you use them with permission, segmentation, and common sense. Add value and sales will follow.