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WhatsAppNovember 7, 20265 min read

How to create a WhatsApp community for your customers

Having your customers in one place lets you share news without relying on algorithms.

The secret is giving constant value and respecting their attention. An overloaded community is abandoned fast.

Choose the right format

A channel broadcasts information one way; a group allows conversation. To announce products and offers, a channel is usually most convenient.

Set rules and frequency

Establish from the start what gets posted and how often. Two or three messages a week are usually enough.

What to share

Mix useful content with offers:

  • New products
  • Limited-time offers
  • Usage tips
  • Photos of delivered orders
  • Restock notices

Always include your catalog link

Every announcement should lead to your Vallen catalog so customers see prices and order in one tap.

A WhatsApp community is an asset you own. Care for it with useful content and moderate frequency, and you'll have a direct channel to sell each time you launch something.

Give your community a catalog to share

One link with all your products and prices. Free to start.