1. How the link is built
The format is wa.me/ followed by your number with country code, with no spaces, dashes, or plus sign. For example, a Honduran number would look like this: wa.me/50499998888.
2. Add a pre-filled message
You can add text that appears ready to send by adding ?text= at the end, with words separated by %20. Example: wa.me/50499998888?text=Hi%20I%20want%20to%20place%20an%20order. That way you know right away what the customer wants.
3. Use the WhatsApp Business short link
Inside the app, under Business tools, you'll find the short link option. It gives you a link and a QR code ready to share, and lets you set the opening message.
4. Where to put it
Place it everywhere a customer might decide to buy.
- Your Instagram and TikTok bio
- Your Facebook page button
- Your stories and posts
- Cards, packaging, and flyers as a QR code
- Your email signature
5. Create different links to measure
Change the message by source: 'Hi, I'm coming from Instagram' or 'Hi, I saw the flyer'. You'll know which channel brings the most customers without complicated tools.
6. Combine it with your catalog
The link works best when the customer already knows what they want. With a digital catalog, customers pick the products and the order reaches your WhatsApp with the details ready, so you don't have to ask everything from scratch.
7. Test before publishing
Open it from another phone to confirm it leads to your chat and the message reads well. One wrong digit sends your customers to someone else.
A WhatsApp link is free, takes a minute to create, and shortens the path to the sale. Put it everywhere and pair it with a catalog to receive clear orders.