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Online salesNovember 15, 20265 min read

How to get your first 10 customers

Having the product ready and nobody buying is the most discouraging stage of starting out. The good news is that first customers don't depend on having many followers or a budget.

They depend on talking to real people, one by one, and making it easy to buy from you.

1. Have your offer ready before announcing it

Clear photos, set prices, payment and delivery options. A catalog with all of that in one link keeps the first impression from being 'I'll send you info later'.

2. Start with your inner circle

Message family, friends, and acquaintances one by one. Don't ask them to buy: tell them what you sell and ask them to share it with someone who might need it.

3. Use your personal status and profiles

Your contacts already trust you. Post your product on your WhatsApp status and personal social media for several days, not just once.

4. Go where your customer already is

Look for spaces where your audience gathers and take part by contributing, not just selling.

  • Facebook groups for your city or neighborhood
  • WhatsApp groups of neighbors or parents
  • Local fairs and markets
  • Your workplace or school

5. Offer a launch incentive

A special price for the first ten buyers or a small gift. Give it an end date so it doesn't become your regular price.

6. Serve them as if they were your only customer

Reply fast, deliver on time, and add a thank-you note. With few customers you can give a level of service big businesses can't.

7. Ask for a review and a referral

On delivery, ask for a photo or comment and ask: 'Do you know anyone who might like this?'. Every happy customer can bring the next one.

8. Write down what you learn

What they asked, what doubts they had, why they bought. With ten customers you already have real information to improve your product and your messages.

Your first 10 customers come from conversations, not algorithms. Prepare your offer, talk to people, and turn every delivery into a referral.

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