What a wholesale buyer needs
Wholesale buyers aren't looking for inspiration: they're looking for data. They want to see at a glance which products you have, in which packs, at what volume price, and how fast you can deliver. The clearer that information, the faster they decide and the larger their order.
They also value consistency. A reseller needs to know you'll have stock next month and that your prices won't change without notice.
- Price per unit, dozen, case, or bulk pack
- A clear minimum order
- Availability and restocking times
- Payment and delivery terms
Use variants for packs and volumes
The simplest way to show volume pricing is with variants. One product can have options like 'Unit', 'Half dozen', 'Dozen', and 'Case of 48', each with its own price. The buyer picks the pack and the total calculates itself.
If you also sell retail, you can keep two separate categories, like 'Wholesale' and 'Retail', so each buyer goes straight to what they need.
Minimum orders and terms
Put your wholesale terms in writing where everyone can see them. In your store's FAQ section, explain the minimum order, payment methods, whether you offer credit to repeat customers, and how exchanges for factory defects work.
In your store's terms and conditions you can detail formal policies. That avoids misunderstandings on large orders, where a mistake costs far more than on a single sale.
Load many products without losing hours
Wholesalers usually have large inventories. If your products are already in a spreadsheet, in Vallen you can import them from a CSV file with name, price, description, category, and stock, instead of creating them one by one. Then you just add photos and variants.
For large catalogs, the Growth plan offers unlimited products and categories, so you don't have to leave out any product line.
Special prices for repeat customers
In wholesale, the customer relationship is everything. Reward loyal resellers with special discounts. With the Growth plan you can create discount coupons, by percentage or fixed amount, with a minimum purchase, and share them only with whoever you want.
An exclusive coupon for your best customers is a simple way to thank them for their loyalty without changing prices across your whole catalog.
Large orders without transcription errors
A wholesale order can have dozens of lines. If it arrives as a voice note or a long message, the risk of getting quantities or packs wrong is very high. With a digital catalog, the buyer builds their order product by product and it reaches you with quantities, variants, and the total calculated.
That lets you prepare the order straight from the summary, confirm availability, and coordinate payment and delivery in minutes.
A wholesale catalog gives your buyers the information they need to decide quickly and saves you hours of transcribing orders. Clear volume pricing, visible terms, and organized orders are the foundation for growing in wholesale.
Move your price list into a digital catalog and share it with your resellers. You'll see bigger orders and fewer mistakes.