Organize your products into clear categories
Group your offer the way your customer thinks. Separate ready-made items from made-to-order ones, and organize by occasion when it makes sense. That way someone looking for a birthday cake finds it in seconds.
- Custom cakes
- Individual and daily desserts
- Sweet bread and bakery
- Cookies and gift boxes
- Dessert tables for events
Use variants for sizes and flavors
The same cake can come in several sizes and flavors, each with its own price. Instead of creating a product for each combination, use variants: the customer picks 'Medium, serves 15' and 'Chocolate', and the price adjusts automatically. You can add a different photo to each variant to show how it looks.
That keeps your catalog clean and customers understand right away how much their choice costs.
Extras and dedications without losing details
Extras are an important part of the ticket in baking: candles, custom toppers, gift boxes, premium filling. With product add-ons you offer them with their price and the customer checks them when ordering.
For the dedication, add a text personalization field, like 'What message goes on the cake?', with a character limit. The message arrives written by the customer inside the order, with no transcription errors.
- Size and flavor variants with their own price
- Add-ons like toppers, candles, or gift boxes
- A text field for the dedication
- Descriptions with servings and lead time
Advance orders and delivery dates
In baking almost everything is made to order, so make clear on each product how far in advance it must be ordered: 24, 48, or 72 hours. In your store's FAQ section, explain how deposits, changes, and cancellations work.
Offer home delivery with its fee and the option to pick up at your shop or home. The customer chooses when ordering and the total already includes delivery.
Photos that make mouths water
In food, the photo sells. Shoot your cakes in natural light, from an angle that shows the decoration and, when you can, a slice that reveals the filling. A neutral background makes the product the star.
Keep a consistent style across the catalog. If your photos look alike, your store will look professional and trustworthy.
Share your catalog in key seasons
Special dates are your high season: Mother's Day, Father's Day, Valentine's Day, Christmas, and graduations. Prepare seasonal products ahead of time, publish them in your catalog, and share it in statuses, social media, and groups with a clear order deadline.
Print your store's QR code on your cake boxes. Everyone who tries your dessert at a party is a potential customer who can scan it and place their next order.
A digital catalog transforms how a bakery or pastry shop receives orders: fewer long conversations, fewer dedication mistakes, and more time for what you do best, baking.
Organize your categories, use variants for sizes and flavors, add extras, and let your customers build their complete order.