Why your services need a catalog too
Beauty customers decide with their eyes. They want to see photos of real work and know what they'll pay before messaging you. If they have to ask for the price list and wait, many choose another salon that already shows everything on its profile.
A service catalog works as your digital menu: professional, always up to date, and easy to share. It also positions you as a serious, organized business.
Organize your service menu
Group your services into clear categories. If you also sell products, like polishes, hair treatments, or kits, add them in their own category: your catalog can combine services and products.
- Nails: acrylics, gel, pedicure, fills
- Hair: cuts, color, highlights, treatments
- Barbershop: cut, beard, line-up
- Makeup and brows: social, bridal, lamination
- Packages: bridal, quinceañera, events
- Products for at-home care
Variants and add-ons for exact prices
Many services change price based on hair length, nail size, or design type. Use variants, like 'short hair', 'medium', and 'long', each with its own price. The customer chooses and knows exactly what they'll pay.
Add-ons, like 'nail art per nail', 'hydrating treatment', or 'acrylic removal', are added with their price. That way the customer builds their full service and you don't negotiate every extra.
Photos of your real work
Your best advertising is your work. Add photos of real results with good light to each service. If a service has many styles, like nail designs, use variants with their own photo or, on the Growth plan, upload several photos per service to inspire the customer.
Ask customers for permission before posting photos where they can be recognized, and keep a consistent photo style so your catalog looks polished.
From catalog to appointment
The customer reviews your services, picks the one they want with its add-ons, and sends you the request on WhatsApp with everything itemized. You just confirm the day and time. No more ten-message conversations to figure out which service they want.
In your store's FAQ section you can explain your policies: deposit to book, late arrival tolerance, cancellations, and payment methods. That way every customer knows them before booking.
Share your catalog where people discover you
Put the link in your Instagram and TikTok bio, where most beauty customers discover salons. Use it as a quick reply in WhatsApp Business and place the QR code at your front desk and on your business cards.
Every time you post your work on social media, invite people to see the full menu: 'all services and prices at the link in my profile'.
A service catalog turns repeated questions into confirmed appointments. Your customers see prices and real work, choose with confidence, and you spend your time on what you do best.
Build your menu, upload photos of your best work, and share it across all your channels.